Affiliate Programs Directory / Article Details

Affiliate Glossary, Part 2

Date Added: June 13, 2011 10:21:34 PM
Author: Mick
Category: PPC Programs
 

 

 

In-Text Ads --  These are a type of contextual ad; specifically, in-text ads are those that appear linked to keywords within the text of a webpage, such as a mouse-over ad in an article (the visitor sees the ad when holding his mouse over a highlighted keyword), or a hyperlink ad, where an interested reader may click on a highlighted keyword and see a page of links/ads.  

 

Contextual Advertising -- A type of ad targeted to the websurfer, based upon the content on the page. Usually software that has been integrated with the webpage will read the content and serve the appropriate ads, or will serve up corresponding ads when a visitor types in keywords to a search engine or other page.

 

Paid Search -- also called Sponsored Search. A type of ad placed on search engines. Advertiser pays to have its listing, usually the URL and meta description, appear in top placement on search engine result pages. Some search engines, such as Google, label paid search results as such and separate them to one side column or a top column, while other search engines mix the paid and natural results, making it a little more hard to discern which ones are sponsored listings.

 

Usually the fee an advertiser pays for getting a sponsored listing is based on the PPC pricing models, in which the advertiser would choose differently-priced keywords -- which, when a visitor types in, brings up search results pages  -- where the ad would appear.  

 

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